The young entrepreneur is an engineering graduate from the French University and a former swimming champion who quit her sports career because of a shoulder injury. Since 2004, she has been trying to lose that weight she gained after quitting swimming, by using all traditional and non traditional ways. She believes that the problem of losing weight in Egypt is because of the lifestyle that makes it very hard to diet and to maintain the weight. To help herself lose weight and maintain the weight loss, Nada has created a new concept in healthy-living that will elevate the idea of getting fit.

She also founded CHEFOX to help people, who are seriously eager to lose weight, stay in-shape and change their lifestyle. Nada has a real passion for facilitating positive behavioral changes in the people she works with. Her approach is one that allows each individual to identify their own goals and choose the approach to aid their development. Nada supports them in becoming aware of, and making changes to, any negative habits they may have developed in relation to their health and well-being.